Fashion

 Denim jeans have become an integral part of everyday life, so much so that most of us never stop to question where our favourite pair came from, how they were  nor their history.

Despite the range of innovative materials available, denim remains one of the most versatile, durable and highly sought after fabrics on the market. Jeans transcends gender, age, and class – with most people owning more pairs than there are days in the week. Their appeal will always be timeless but the design and the fabric technology involved will forever evolve with the times.

Now, new forms of ‘sustainable’ denim are emerging as manufacturers respond to the consumer demand for ecological fabrics as well as  processes.