In the world of fashion, the word "acceptability" is prevalent. One main reason for this is the mass production of fashion labels that target mass sales. involved in such marketing are enforcing a fashion sense on the unsuspecting public. Design labels like Zara, H&M, and many others open fashion stores in many parts of the world with the mass market as their target. The main reason people wear these brands is because of the prestige attached to them and the strong sense of fashion that comes with wearing them, which moulds their identities.
Therefore, all employees are forced to change their individual identities when dressing. Involuntary conformity can also happen when a person lacks knowledge and thus seeks it from external (group) sources. In such a case, a person is unknowingly influenced by social dynamics and eventually changes behaviour as society dictates.
In an effort to feel fashionable, many people buy and wear not with respect to their personal identity but with respect to fashion.
The social and economic order that encourages the acquisition of fashion is focused on quantity (and unfashionable clothing) rather than quality. This has a negative impact on fashion wear that can not enhance people’s individual identities. On the other hand, it leads to the enhancement of social identity.
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