Thursday, November 7, 2024

Fashion

 

Traditionally, fashion weeks were held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. In February and March, designers showcased their autumn and winter collections. In September and October, designers showcased their spring and summer collections.

This timing was largely created to follow the then slower "retail cycle." In other words, it allowed time for retailers to purchase and incorporate the designers into their retail marketing. However, as customer expectations have increased, the retail cycle has increased. As a result, in 2016, designers started moving to "in-season shows.

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