Fashion

 Fashion  involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media, and initiating messages that project positive images of the company.^] Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms^]

Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners.^] Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations^] The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is 'on trend'.