Wednesday, November 6, 2024

Fashion

 

To optimize a retail space, fashion brands must drastically boost in-store omnichannel integration because consumers require a compelling reason to shop offline. They are accustomed to buying a wide range of products online, and consumers won’t visit physical retail stores unless fashion brands give them a good reason. McKinsey calls in-store omnichannel integration the “table stakes” in the next phase of industry growth. In a survey of United States apparel executives, 76 percent said they plan to improve omnichannel integration in stores.

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