Fashion trend is the most changeable term in fashion. It is the styling ideas that major collections have in common. Fashion trends are influenced by several factors which include economical, political, social and technological. Fashion forecasters can use this information to help determine growth or decline of a particular trend. Sometimes a new trend appears in small doses until it spreads to other collections. As the mass media notices similarities between collections and highlights them, the media exposure also helps establish the trends. But if the market becomes flooded with a new trend, consumers may react negatively to the overexposure.
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