The rise of social media has democratised fashion in unprecedented ways. Enthusiasts worldwide are now active participants, influencing and being influenced by the latest trends. Platforms like Instagram, Pinterest, and TikTok have become virtual runways, allowing individuals to showcase unique styles and inspire others. Fashion influencers and bloggers have gained immense power, often setting trends and guiding their followers’ fashion choices.
Social media has also enabled brands to connect directly with their consumers, gaining instant feedback and building stronger relationships. This direct interaction has made the fashion industry more transparent and accessible. Brands can now launch new collections, host virtual fashion shows, and engage with their audience in real-time, making fashion more interactive and engaging than ever before.
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