The fashion industry has always been known to give loyalty points or rewards to keep customers interested with plastic membership cards. Now a mobile app can make it simple for customers, to keep a track of their points and update them with offers, and discounts the moment they walk into a physical store. Fashion brands are leveraging on mobile apps to increase the brand's presence among consumers, smartphones make this process faster and easier.
So what can apps do? Besides, the conventional buying and selling, fashion retail apps provide a bunch full of other features to keep their customers hooked. Many brands have introduced games, videos, and blogs to capture attention of users. Luxury apparel brands have also streamed live fashion shows, and some apps have an integrated GPS feature that enables users to track stores with latest offers. Another high street clothing brand launched a wireless point of sale system, which is touch enabled, that allows the whole system to act as remote credit card and barcode reader. The barcode gives information regarding the inventory and the credit card can be swiped to make payments.
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